“Pure” is a concept store where you can find British-fashioned clothing and accessories. Here you can find stylish and interesting clothing, created by young British and Ukrainian designers, as well as British magazines and literature about fashion (VOGUE, Industrie, Fantastic Man etc). Vinyls are also sold here. There’s an authentic, and kind of kinky atmosphere at this place. And it’s not surprising, since the symbol of this store is Hannibal Lector - his portraits are all over the place. There are lots of pipes and chains in the decoration.