South End

Boston's South End was originally tidal marshes up until the late 1840's when the city decided to transform it into a residential area with a focus on community. It's charm comes from Charles Bulfinch's design for the area which was inspired by 18th-century English cities where rows of townhouses overlooked tree-lined streets, brick sidewalks and beautiful parks. The neighborhood has had it's ups and downs since then, but today it is one of the most desireable places to live in the city, and continues to expand and evolve. It is home to some of the city's best restaurants, gourmet food trucks, boutiques, vintage shopping, theaters, galleries and picturesque rowhouses, all packed into just a few walkable city blocks. We'd like to thank you to Tony Luong for shooting the majority of our photos.

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Flock

Address
274 Shawmut Avenue
Website
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Boho chic meets streetwear at this laid-back, West Coast–inspired boutique filled with whimsical gifts and accessories. Catering to the stylish, free-spirited type, Flock carries everything from jeans and flowy dresses, to rocker tees and handmade pillows. Prices run the gamut from down to earth to budget-breaking and everything in between.

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Uniform

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