In the year 2000, Susan Bijl set out to create a bag. As a student of Rotterdam’s Willem de Kooning Acadamy, she wanted to design one that would render all others obsolete. That bag is The New Shoppingbag. Born partly from the idea of reducing the waste involved with the production of plastic bags; and partly from the ‘less is more’ Dutch design philosophy, The New Shoppingbag was an instant hit amongst friends, fashion-lovers and designers alike. The store is located at Mauritsweg 45a, alongside the canal, only a 10 minute walk from the Rotterdam Central Station. In the store they offer colours and sizes from different collections. Their office and studio are located at the same address.