South Downtown

"Atlanta is changing quickly — blink and you’ll barely recognize certain corners, streets, and neighborhoods. But in some areas such as South Downtown, the transformation is happening more slowly and seemingly with a bit more care thanks to folks like the Goat Farm, the Center for Civic Innovation, Mammal Gallery, Eyedrum, and more." - Debbie Michaud, Creative Loafing Editor With the rise of progressive arts organizations mixed with the 50+ year old voodoo shops all inside 100+ year old architecture, there is something distinctly different happening around these parts. Technically it's anything south of Marietta and Decatur Streets, west of the Connector, north of I-20, and east of Castleberry Hill. It has been called many different names over the years — Government Walk, the Railroad District, and “the most interesting square mile in Atlanta.” It’s at the historic and geographic heart of Atlanta — both the city and the metro region. We have a big place in our heart for the way the neighborhood is frozen in time and yet constantly evolving. Swing by our favorite 'hood in the day time to visit the voodoo shops and restaurants or in the evening for a music, performance, or art show.

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Rexall's

Address
87 Broad Street Southwest
Website
Visit Website
Free Lyft
Free Lyft

Owner Donald Miller opened a Rexall pharmacy in 1960 and moved to the present location at 87 Broad St. in 1965. Miller, descended from Russian Jews, has been cited as an example that one does not have to be a hoodoo practitioner in order to sell hoodoo supplies. The store originally opened as an ordinary pharmacy, but due to customer requests for homeopathic and hoodoo remedies, Miller started carrying them. In 1994, then-owner Richard Miller (Donald Miller's nephew) began a website and by 2010 Miller's Internet sales had risen to over $1 million per year, far exceeding sales from walk-in customers. In 1999, Paul McCartney happened upon the drugstore, saw "Run Devil Run" bath salts in the display window and bought them. He named his next album "Run Devil Run" after the salts. The store is pictured on the album cover but with the name "Miller's" changed to "Earl's."

Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Rexall's
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Broad Street Visitors Center

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