Imogene + Willie has quickly become a Nashville staple. The Kentucky couple left their family’s denim factory and started their Nashville business in 2009. Named for their grandparents, you will find their flagship brick and mortar store in a refurbished gas station in the heart of 12South and it’s worth popping in. The beautiful storefront carries souvenirs, quality denim, hip clothes and a touching story. Beware, wandering the neighborhood, you’re sure to see plenty of their patrons sporting i+w jeans with the signature “+” stitched on the seam. (Slick pics care of Justin Chesney.)