The name nods to their expertise in custom framing, but the jam-packed shop offers so much more. If you’re looking for an endearing greeting card, a Chicago-centric souvenir, or a handful of scrabble letters, this is the place to go. On the weekends the shop gets crowded with as many customers as racks of merchandise, making it hard to maneuver, but don’t be deterred. Locals cruise past the front window on the regular to coo over the ever-changing meticulous mix of kitschy vintage ephemera and hip letterpress prints gracing the display.