One of New York's most beloved neighborhoods, beautiful Soho with its archetypal cast-iron buildings has a rich and interesting history. From its heyday of being the original artists' playground, today's Soho is the home of high fashion flagship stores the world over. A neighborhood constantly in flux, new concept stores, pop ups, restaurants and bars arrive on the regular, while some gems have thrived through the decades, standing the test of time and rising rent. There's something to see, taste, try on and experience every step of the way on every street, here're some of my favorites.
Neigbourhood staple two-part bakery and coffee shop.
New York's biggest bike store and cycling community.
Birchbox's only brick-and-mortar flagship.
The Flagship of this cult brand does its innovative frames justice. Custom designed by the SUPER team and Italian architect, Andrea Caputo, the symmetrical, minimal space is a designer's dream. Current styles - all handmade in Italy - line up neatly before the rows of long mirrors invite you to try them all on, while audio visuals play on the big screen. The staff have their own lounge and creative space to work, staying out of your way until you need help.
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