One of New York's most beloved neighborhoods, beautiful Soho with its archetypal cast-iron buildings has a rich and interesting history. From its heyday of being the original artists' playground, today's Soho is the home of high fashion flagship stores the world over. A neighborhood constantly in flux, new concept stores, pop ups, restaurants and bars arrive on the regular, while some gems have thrived through the decades, standing the test of time and rising rent. There's something to see, taste, try on and experience every step of the way on every street, here're some of my favorites.
Neigbourhood staple two-part bakery and coffee shop.
New York's biggest bike store and cycling community.
Birchbox's only brick-and-mortar flagship.
The Soho location of New York's most extensive supermarket for Japanese groceries. As they import goods from Japan, Sunrise also procures top notch fresh produce. The connected restaurant upstairs serves unpretentious sushi, ramen and bento boxes that rivals fancier Japanese restaurants in the city.
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