These guys describe themselves as «the new format optics». If you’re thinking that this sounds rather vague, they might agree and clarify: they can read ophthalmological prescriptions, and they develop cool designs for eyeglass frames and their stores . In Petersburg they’re located at Kazanskaya, 20. If you stop by, you’re sure to agree: PYE are the best game in town! Don’t be shy, and try on all the glasses – the store clerks are really friendly and will spend a long time helping you out. Along the way, they’ll tell you everything about lenses, materials and the carpenters who build the amazing racks and shelves that are located in the store. Oh, and come with empty pockets or you won’t be able to pick up some fun stickers (trust us, you’ll absolutely want to take some home!)