"Would you like some cooca with marshmallows?" is not a welcome you get in a typical shop in St. Petersburg, but this particular one is where magic happens. Women's clothes and accessories from Russian designers are exhibited in what looks like a spacious dressing room straight out of a British movie. You can hardly choose what to look at: the interior itself with its concrete finish and intricate tilework on the walls and floor draws attention from the subdued colors of the fabrics. There is some more tilework up on the ceiling: lift your head to see a soothing landscape with grazing livestock.