Defined by its four corners — St James’s Palace, The Ritz, Piccadilly Circus and Trafalgar Square — this grand and historic area of central London is best known for its art community and menswear credentials. But as a champion of independent retail in all its guises, it is increasingly finding new favour with those of us who question modern ideas of quality and value. [stjameslondon.co.uk](http://www.stjameslondon.co.uk)
A place to draw strength for devotees of contemporary illustration
London's oldest royal park
Clean, white space with racks of sleek, ‘big brand’ bicycles — this is definitely not your average bike retailer. The Bike Rooms deals only in the pinnacle: Pinarello bikes, Corima wheels, Assos and Giordana clothing, Rudy Project helmets and glasses. In a market flooded with options, The Bike Rooms gives the very best cycling expertise to customers wanting high-end products for peak performance.
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