Defined by its four corners — St James’s Palace, The Ritz, Piccadilly Circus and Trafalgar Square — this grand and historic area of central London is best known for its art community and menswear credentials. But as a champion of independent retail in all its guises, it is increasingly finding new favour with those of us who question modern ideas of quality and value. [stjameslondon.co.uk](http://www.stjameslondon.co.uk)
A place to draw strength for devotees of contemporary illustration
London's oldest royal park
This fashion-forward brand started life in a remote Swedish fishing village in 1903, but today its slick Piccadilly flagship store is a world away. The hyper-modern and minimal space is brought to life with fresh seasonal looks and collections, where the emphasis for men is on razor-sharp silhouettes and sleek Swedish simplicity. Womenswear is colourful and expressive with unusual fabrics and asymmetry. Very good jeans.
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