Step south of Oxford Street to explore the independent boutiques and cafés of London’s original creative hub, still home to many media companies. Soho has a strong sense of community and many traders here are long-established. But it is constantly evolving, with new shops and restaurants opening frequently, making it a lively and dynamic neighbourhood.
Sit on an Alvar Aalto-designed chair whilst sipping your coffee from a Kaj Franck-designed cup at this Scandinavian-style bakery. The minimal shopfront, wood-paneling and modernist typography posters continue the pared back aesthetic. The menu features typical Nordic ingredients such as cured salmon, Jarlsberg cheese and rye bread, and the cinnamon buns are not to be missed!
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