Step south of Oxford Street to explore the independent boutiques and cafés of London’s original creative hub, still home to many media companies. Soho has a strong sense of community and many traders here are long-established. But it is constantly evolving, with new shops and restaurants opening frequently, making it a lively and dynamic neighbourhood.
This shop for cool cycle brand Rapha — selling men's and women's clothing and riding accessories — is decorated with vintage cycling memorabilia. One half of the space is dedicated to a café serving food all day and great coffee (supplied by Workshop Coffee Co.), and is a relaxed place to hang out. Live cycling events are often broadcast on screens in the space.
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