The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
With one of the most striking pieces of architecture at Expo Milano 2015, the United Kingdom establishes an idyllic link with the extraordinary pavilion it presented at the [2010 Universal Exposition in Shanghai](http://www.heatherwick.com/uk-pavilion/). A structure born from the artistic vision of Wolfgang Buttress assisted by the engineering virtuosity of Tristan Simmonds. The result is a work with major scenic impact (by day and even more so by night) where creativity and science are perfectly married: a 50-ton beehive that immerses visitors in a human-scale expanded molecular reality. The theme is simple: bees and the beehive. A key theme for contemporary biology and at the same time a fitting metaphor for a United Kingdom seen as an industrious beehive of global creativity. 169,000 pieces of steel lit by 891 LEDs to recreate the sensation of being surrounded by thousands of bees Made in Britain. The odd thing? That bees, real ones, really have arrived. What else is there to say? [You really got me now](https://www.youtube.com/watch?v=-2GmzyeeXnQ)...
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