The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
We've reached the Thai Pavilion with the hope of eating the famous Tom Yum (or green curry or any other delicacy from the cuisine of Siam). We find ourselves inside a supermarket where it's possible to buy freeze-dried food (which can then be heated in a micro-wave). We'd been hoping for assorted exotic treats, divans and cushions to lounge on, imagining ourselves on a boat navigating down the Chao Praya. Instead, we find ourselves inside a futuristic supermarket. If there were a literary reference, it would be a novel by Ballard. When it rains (straining it a little) it's like entering the underworld of [Blade Runner](https://www.youtube.com/watch?v=1BY0XjWtc-c). The theme of the cultural stereotype is really curious. If there is one, it annoys us. If there isn't one, we miss it immensely. One thing's for sure; they could at least have put some tables and chairs out...
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