The themed area dedicated to the [Supermarket of the Future](http://www.expo2015.org/en/news/pavilions/presenting-the-future-food-district-of-expo-milano-2015) created thanks to a collaboration between [COOP](http://www.expo2015.org/en/partners/coop-/-official-food-distribution-partner), MIT SENSEable City Lab and Carlo Ratti Associati, lies at the crossroads between the Cardo and the Decumanus, near the Sud Merlata entrance. Augmented Reality is used to give visitors a vision of an innovative supermarket for new possibilities to interact with products: in fact, it's enough to lightly touch them to bring up information on the production chain, ecological footprint, and nutritional principles. What we like most however is the most obvious thing: here you can do your shopping. At times it's the simplest things that are the most incredible. Once outside in the piazza, you can admire the largest Vertical Plotter in the world. But just what is a Vertical Plotter? It's a robot arm that can produce graffiti of all shapes and sizes. Imagine some graffiti covering 900 square meters, in a flowing superimposition of lines and colors. An unimagined idea to add a further ingredient to this future that to some extent is already with us.