The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
There are two types of pavilions. Those that always remain the same and those that transform day to night. The Dutch Pavilion is one of these. All this without the need for costume or scene changes: the music is enough (and a minimum of required lights). Sound and music of the Silent Disco, the console of the DJ Set, the food trucks and the Ferris wheel. An amusement park disco ranging from Indie Rock to Techno to 70s disco revival...[Disco Inferno](https://www.youtube.com/watch?v=A_sY2rjxq6M)!
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