The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
In the game of the country with the biggest pavilion, the Netherlands wins big deciding not to have a pavilion. So we have an amusement park (if you prefer, a country fair), which unfolds among vintage vans, junk food, DJ consoles for the night life, a pond with cows bathing (do not ask the reason for this), a maze of mirrors and a series of other assorted amenities. Among the numerous attractions, what we like most is the mini (very mini) yellow Ferris wheel. It is nothing, but simply nothing that everyone likes. Surely one of the landmarks of Expo 2015. What to say? [The Dutch Pavilion](http://www.expo2015.org/en/participants-countries-netherlands) is a mix of vintage, junk food and kitsch, an absolute pleasure for the five senses. Well done to the Dutch!
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