The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
At the center of the Cluster dedicated to the [food of the gods](http://www.expo2015.org/en/explore/clusters/cocoa-and-chocolate), is a place where cocoa and chocolate are elevated to a subject to be studied and tasted. It's a stage where, thanks to Eurochocolate, which coordinates the Cluster's activities, each day sees an alternation of show cooking, workshops, presentations, concerts, tastings and shows that take a closer look at Expo's themes and link them to the world of chocolate. A real must whether you are a lover or not. The numerous activities of this Cluster are proofs that the most interesting contemporary design is almost always immaterial. Planning a schedule where every day (for 180 days) five interesting things a day happen (able to attract a number of people) is much harder than designing a table, a building or a website. Bravo (and thank you) to our friends at [Eurochocolate](http://magazine.expo2015.org/en/taste/eurochocolate--what-the-cocoa-and-chocolate-cluster-has-in-store-for-us)!
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