The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
If you like coffee, the Cluster named after it is all for you. If then, as well as intellectual, your interest is also sensory, Illy (a Cluster partner) has been set up for you. The Illy display is split into multiple experiences and activities (guided tours, explanations, events, a fascinating exhibition “[Scent of a Dream](http://www.illy.com/wps/wcm/connect/en/art/sebastiao-salgado)” with photos by [Sebastião Salgado](https://www.ted.com/talks/sebastiao_salgado_the_silent_drama_of_photography?language=en)), but we'll only dwell on the bar counter here. Like [Willy Wonka](https://www.youtube.com/watch?v=r2pt2-F2j2g), except that instead of a [Chocolate Factory](http://www.roalddahl.com/roald-dahl/stories/1960s/charlie-and-the-chocolate-factory) we're at the Coffee Cluster. We can choose from dozens and dozens of different types and blends. The bartenders explain the tiniest detail of their work to us. Demanding, but unquestionably fascinating!
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