The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
In numerous passages, Expo 2015 is the city of paradox. There are places, moments, situations in which everything works out like we hoped. Other times not so much. For example, one would imagine that in the Vietnam Pavilion there would be some wacky restaurant to the glory of one of the most famous culinary traditions in the world. Not at all. Our Vietnamese companions thought it more appropriate to set up a take-away. At the start, we were disappointed. Then however, on second thoughts, it's actually the right idea. If Expo is a manifestation for the masses, whyever should the Socialist Republic of Vietnam make distinctions of class and census? The take-away works just fine. The food is great, at a democratic price. What more could we want? P.S. For fans of architecture, here's the link for the site of [Vo Trong Nghia](http://votrongnghia.com/projects/milan-expo/), where emerging Vietnamese architects (to keep an eye on, because we're going to be hearing a lot more about them...) explain their work.
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