The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
Another Italian Pop corner, at the highest levels. You've tried five different coffees. You've seen Salgado's exhibition and inspected the greenhouse where the coffee plants grow. You've taken part in the guided tour and attended a couple of events. What else could you do to show your utter devotion to the coffee god? Simple, you can buy a set of [Illy collection cups](http://shop.illy.com/online/store/product_collection-cups-us_expo-2015-collection-cappuccino_us). Continuing a [long tradition](http://www.illy.com/wps/wcm/connect/en/coffee-at-home/cups-mugs-accessories) (leading artists from around the world have been designing cups for this Trieste company for years – that end up being much sought-after on [Ebay](http://www.ebay.com/bhp/illy-art-collection)), here too we have a series of collections to satisfy every wallet and wish.
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